The Secret Formula of Subject Lines

How to start saving money

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Why it is important to start saving

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How much money should I save?

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What percentege of my income should go to savings?

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Techniques you should be using:

  1. Odd number - It looks truthful
  2. Questions - Did you book your seat yet?
  3. Use capitals - SAME-DAY deliveries are the new norm
  4. Brackets - Call Centre Trends [Research summary]
  5. Video - [VIDEO] 7 deadly sale mistakes

Examples:

  1. CHEAT SHEET: How to (topic)
  2. 5 Things to consider when ...
  3. Simple formula for ...
  4. Update on ...

People apparently hate the word Newsletter so we should say Update instead. A big red flag is using words like, ‘Reminder, Open me, Weekly Newsletter’.So when thinking of subject lines, it could be:

Negative: The 5 worst things about POPIA
Controversial: We’ve been hacked, here’s whats going on
Curiosity: Can I make your life 20% easier?
Inspired creativity: Our power might still be off, but our sale is still on.
Humour: Don’t you just hate a salesperson who won’t give up?Using emojis does not increase the open rate. It actually gives people a negative feeling.People actually love the word FREE, not complimentary (Guess we have to change this then lol).And, here is a cool spam filter program we can check our subject lines in: https://mailmeteor.com/spam-checker.

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